Vancouver waterfront
Leaders In Land

About Us

We pride ourselves on our expertise. The greatest advantage setting us apart from our competition: our people.

Principal

Joe

Personal Real Estate Corporation Ltd.

With over 19 years of experience in the Fraser Valley's competitive development land market, Joe has established himself as one of British Columbia's most trusted and prolific land brokers. His deep understanding of zoning, land assembly, and the intricacies of court-ordered sales has made him the go-to advisor for developers, lenders, and institutional investors alike.

Joe's track record speaks for itself: over $4 billion in transaction volume, 600+ development and investment sites sold, and an extraordinary 75% repeat business rate. His approach is simple yet relentless — deep market intelligence, unwavering client advocacy, and a commitment to achieving results that consistently exceed expectations.

Under Joe's leadership, Targeted Advisors has become the dominant force in Fraser Valley land brokerage, representing the most significant court-ordered mandates, receivership sales, and private development land transactions in the region.

“In land, there's no substitute for knowing the market better than anyone else in the room.”

0+

Years

of Experience

$0B+

Volume

in Transactions

0+

Sites Sold

Across the Valley

0%

Repeat

Business Rate

18+ Years of Award Winning Service

Industry Affiliations
Urban Development InstituteSurrey Board of TradeLangley Chamber of CommerceAbbotsford Chamber of CommerceGVHBAIGL FinancialBBB
What Drives Us

Our Shared Beliefs

Our core values represent who we are as people and professionals. More than just a plaque on our wall, they guide our decisions and inspire us in real estate and life.

NO. 01

Relentless Ambition

NO. 02

Pursue Greatness

NO. 03

Relationship Driven

NO. 04

Over Deliver

NO. 05

Embrace Integrity

NO. 06

Show Compassion

Giving Back

TA Cares

We are committed to better serving our community. Alongside our daily business activities is a genuine interest for programs supporting youth in education and health.

Surrey Fire Fighters Charitable SocietyBC Children’s HospitalAdopt-A-Street — Township of LangleyAbbotsford Community ServicesAbbotsford Food BankKids Play FoundationMouat Secondary SchoolPraise 106.5

“The Best Investment on Earth Is Earth.”

— Louis Glickman

Our People

The Team

Although awards speak volumes about our track record, we'd rather focus on our greatest strength: our people.

S

Sales

Taking Care of Our Relationships.

The Sales Team provides strategic advice and assistance to all clients, acting as their primary point of contact. Their knowledge of market trends and ability to source opportunities is unmatched.

M

Marketing

Jumping Off the Page.

The Marketing Department creates unique materials that enhance every property we represent. From custom maps to tailored information packages, they inspire people to see beyond the dirt.

P

Paralegal

Running Things Smoothly.

The Paralegal Department's attention to detail ensures all of Targeted Advisors's legal interactions run smoothly — managing complex documentation, court filings, and compliance.

How We Work

Our Approach

01

Research & Strategy

We consistently communicate and network with city officials across Surrey, Langley, Abbotsford, and Mission to ensure we know what’s happening in every development area.

02

Opportunity

In-depth packages including Comparative Market Analysis, sold comparables, highest and best land uses.

03

Marketing Launch

Targeted outreach to our 6,000+ direct mailing database, 2,000+ email recipients, and 1,000+ realtors.

04

Review Offers

All offers presented immediately with reference checks for top offers and personal recommendations.

05

Bi-Weekly Updates

Detailed reports on exposure, inquiries, tours, and offers — formatted for court filing without extra work.

06

Close & Deliver

Coordinated deposits, closing steps, and clear communication until keys are handed over.

6,000+

Direct Mailing Database

2,000+

Email Recipients

150+

Recent Testimonials

90

Avg. Days to Firm Sale

Targeted Advisors

5641 200 St, Langley, BC

© 2026 Targeted Advisors